Have you ever wondered how exactly search engine marketing (SEM) works or how search engine optimization (SEO) can help your business? Search engine marketing relies on the basic principles of search engine optimization. SEO makes it possible for a search engine’s spider to find your web page and add it to the search engine results page whenever someone does a search for a word or phrase that shows up on your website.
SEO uses optimized content to make your website easier for the spiders to find and for people who are searching the web to find. The engine uses thousands of little bots called spiders to index the millions of web pages that are on the Internet. These spiders start at the most well known websites and work backwards following links and searching for common words and phrases. every page that the spiders come across with those particular words on them is indexed and saved. those pages are the ones that show up in the search engine results page when someone uses Google or another engine to look for websites on a particular topic. The place where each site shows up is based on the content of the site, how many times particular words and phrases appear on the site and the relevance of the site to those search times.
If you want your website to show up higher on the SERP then use SEO techniques in order to get the spiders to notice your site and put rank you higher. People who are using sites like Google or Yahoo to look for websites will rarely click to the second search engine results page. It’s crucial that your site be on the first page or people will probably not find your site.
The number one rule to remember when you are planning out search engine marketing strategies or trying to figure out how use SEO effectively on your website is that your website should have 100% original content. The spiders will place your site higher on the search engine results page if the content that is on your site is original. When websites duplicate copy the spiders pick up on the repeated phrases and language and will sometimes not index a site at all if the spider determines that the content is too similar to the content on another site. The content on the site has to be fresh and engaging and also contain the keywords or key phrases that will bring traffic to the website.