High Tech Companies were the most successful IPO’s during 2011/12. We are experiencing a New Dot Com Boom with Social Media sites such as Facebook, Linkedin and Zynga being valued at Billions of Dollars within a few years.
How will Wonder Punter Make Money?
Read the following detailed information on the Advertising/Affiliate Revenue streams and Other Social Networking Giants
Advertising & Affiliate Revenue
Social Networking sites are the future of the Internet. Those that have paved the way have become household names and are worth tens of billions of dollars. Facebook and MySpace are a couple of examples. These types of Internet platforms are based on giving a service that becomes popular with users and grows exponentially. The more users or “traffic” a site gets, the more valuable that space is for advertising.
We expect to generate over 260,000 new members in year one with this figure expected to grow to 600,000 in years two and 1.2 million in year three respectively.
Our advertising revenue will come from bookmakers, online casinos, online poker rooms, sports tipster services and betting software companies. Similar to Facebook, advertising will be displayed on general pages, on parts of player profile pages, on forums and also when visiting the virtual betting platform. Revenue will be also be generated via paid profiles for these companies and via the mobile app platform.
Our main revenue stream will come from our affiliate partner agreements with the world’s largest bookmakers. By driving traffic and new customers to these bookmakers we share in revenue received by them for every new customer generated through the Wonder Punter platforms, both web and mobile application. These revenue shares range from 20% to 40% of revenue per customer. Bookmakers provide us with promotional banners, such as free bet offers, to place on our site which are designed to attract prospective customers.
We will only work with the most reputable bookmakers in the business who offer the most attractive revenue share partnerships. This will generate substantial income for the company and we do not share the risks or the overheads the bookmakers do. This revenue will in turn boost the value of Wonder Punter.
Premium Services Revenue
We will also charge for the premium services (‘PunterPro’) section of the website. This will include download of the mobile app, free betting tips and entry to special promotional competitions provided by our advertising and sponsorship partners.
We want everyone to sign up to the premium service, increasing app revenue, increasing users of the app and thus increasing advertising revenue from the app. If players want to compete for the big money, they should have all the tools and having the mobile app will be a massive advantage!
A Look at Other Social Media Giants
Groupon Inc – the leading ‘daily deals’ company raised $700 million after increasing the size of its initial public offering in November 2011, becoming the largest IPO by a U.S. Internet company since Google Inc raised $1.7 billion in 2004. Groupon is less than three years old (as at Dec 2011).
LinkedIn - a social networking site geared towards professionals, floated in May of this year and the price more than doubled on the first day of trading showing how these high growth potential social networking are anticipated in the market. LinkedIn is valued at approximately $9bn.
Facebook – The Wall Street Journal reported in December that Facebook is getting ready to raise $10 billion through an IPO in April 2012 at a valuation of $100 billion.
Where are we Now?
Our team are working around the clock to have our platform ready for launch in Summer 2012. Once live we will begin generating advertising revenue through our advertising and affiliate partners.
We have already set up advertising partnerships with some the world’s leading bookmakers, casinos and poker rooms. They all want to work with us, with many already looking for exclusivity deals. This is not surprising considering we are a company that can potentially generate 1000′s of new customers for them!
Listing on Bermuda Stock Exchange (BSX)..why?
The BSX Mezzanine Market offers growing E-commerce, high tech and development stage companies the opportunity to list on a recognized international stock exchange at a much earlier stage than is currently possible in any other jurisdiction.
Once listed on the BSX the company has all the profile and prestige of being a publicly-listed entity, without having to conduct a retail IPO. In effect, the Mezzanine Market provides a form of “listed private equity” with greater visibility and marketability for the security, while at the same time exposing management to the process of complying with listing regulations.
Going Public without Doing an IPO
A listing on a recognized stock exchange is widely regarded as a prestigious mark of advancement for any company and adds significant marketability to its securities. “Listed” securities are more attractive to institutional investors outside of the USA (who often limit the amount they can invest in “unlisted” securities).
The BSX provides an open market facility for Investors. Whilst it is unlikely that a highly-liquid secondary market in these securities will exist, the BSX listing does create the mechanism for trading — representing an important “exit strategy” for institutional investors.
Reasons for BSX Market Listing
Young, innovative companies with high growth potential, such as E-commerce and Technology stocks, require stock markets geared to their specific needs – markets which are easily accessible, where equity finance is readily available, and which attract international as well as domestic, institutional as well as private investor interest.
Such markets must be efficient and well-regulated, providing investor confidence through demonstrable fairness and transparency and should be structured to maximize liquidity.
Small and medium-sized companies with high growth potential aim to achieve the following objectives through a listing on a recognized exchange:
• Increase market recognition
• Expand market share
• Diversify their financing and shareholder base
• Raise the capital to develop their product, start production, increase sales and recruit
• Expand abroad
• Realize a high market value based on future growth prospects
The BSX Mezzanine Market is specifically designed to meet these criteria in the following ways:
Increased market recognition
A listing on the BSX can create worldwide recognition for a company. All listed securities are added to Bloomberg, Reuters and, in the near future, the Bridge/Telerate information systems.
In addition, the BSX web site at http://www.bsx.com/ carries details on all listed securities. The BSX also formally announces all new listings and can tie this publicity in with a larger PR campaign organized by the Issuer.
Listing on the BSX creates a publicly tradable security. Securities with a public market place are generally worth more than private equity that is not publicly tradable. In this way, a Mezzanine Market listing on the BSX assists a company to realize a higher market value for its securities.
The New “Silk Route” for the 21st Century
In summary, the BSX aims to establish the Mezzanine Market as a logical first step for issuers who wish to eventually list on another international market and create a clear “Roadmap” for that listing. Private companies can then list on the Mezzanine Market at the earliest stage. Once they reach the minimum standards required they can move up to this special section and thus prepare themselves properly for a full IPO.
The BSX plans to further develop this special market to “groom” high-potential early-stage
Ecommerce and Technology so that they can eventually meet the full international listing standards of the exchange they choose for their ultimate IPO (e.g. adopting a big six accounting firm and a proper Board of Directors).
Accordingly, the BSX will become part of a new “Silk Route” for entrepreneurs into the 21st Century. New start-up companies will incorporate in Bermuda – attracted by its tax neutral environment and offshore E-Commerce credentials – raise venture capital from global investors and list on the BSX’s Mezzanine Market – on their way to a full IPO.
Building a Public Profile
The public profile created by the Mezzanine Market listing will prepare the institutional market for the subsequent IPO and create a public profile in advance of a full public listing.